Six months after the birth of an idea, I’m now boarding my flight for Cologne, Germany, and a week at Gamescom 2010. Admittedly, I’m not an avid gamer, and would much rather don a pair of running shoes or hop on a bike than partake in the same digital goodness that my three boys enjoy oh so often. In fact, the last real end to end game i’ve played was probably several years ago in my teen days, aside from the occasional stint of being shot, blown up, or run into by my 6 year old son. What I am, however, is a fan of change, a student of technology, and simply a guy that likes to find a better way. That’s why I’m en route to Gamescom.
When I say I’m a student of technology, I’m referring to the past decade i’ve spent in the world of enterprise software. The stuff that most never hear about, never know exists, but run the world’s largest companies. Like any good industry, we have our over-used catch phrases, and lingo when engaging with customers and clients. The one that leaps to mind as I plot out my week in Germany is a reference I’ve used often when formulating a solution to any client’s problems….. “people, process and tools.” This mash-up of resources, after all, is what it’s all about. Without these three fundamental reservoirs from which to pull success from, any business is doomed to fail.
That’s why Pascal and I believe that Motives in Movement is the right idea at the right time. Game developers, studios, movie houses, producers, directors and the rest of those who work tirelessly to produce quality content are reliant on the process and tools at their disposal. Finding the best, and often the latest and greatest, is an ongoing process. Whether recruiting new talent and human capital, identifying the best mo-cap studio for the job, or purchasing the newest computer and camera technology, it’s an ever evolving landscape.
In our early stages as a growing company, MiM is looking to bring the notion of people, process and tools to the gaming industry. Our people have years of experience in theatrics, acting, technology, solution selling and even a blockbuster game to draw experience from. Our process is entirely new, and one that allows directors, developers and production companies to find the appropriate blend of leveraging proven in-house success and modern third-party consultancy. Our tools, well, that’s the secret sauce. A sauce worth experimenting with in order to reduce production costs by 25-30%. And the time saved, with episodic content on the horizon and soon to be mainstream, can be substantial.
As a relative newcomer to this fascinating industry, it’s inspiring to see where the gaming community is going. Sure, the good old first-person shooter is here to stay, but I’ve learned that a wave of very deliberate human engagement has begun to take over, regardless of whether your digital self is on the grid iron, brandishing a Terminator sized firearm, dodging rogue aliens or caught up in the drama of chasing a killer on the loose. It’s a brave new world, and the bravest will not only venture into the emerging segment of interactive dramas, but also have no fear in adopting new tools in getting there.
So stop by the booth, tell a friend, or just explore the website and send us a note if you’re not one of the many converging on Cologne this week.
May the best people, processes and tools win!
James Watts
Sales and Marketing Manager
Motives in Movement
Posted: August 18, 2010 at 4:17 pm
